🙌 NEW CLIENTS ∙ BOOKINGS OPEN apr & May 24 🙌
Sydney Make Up Artist, Creator, & Tribe Leader Jaclyn Hnitko found the increased attention that brows were starting to gain over social media through the increase of questions she would often be asked. Achieving a full thick brow like the models she’d work with for fashion editorial & advertising campaigns. Slowly the tides have changed and natural beauties are being embraced more and more.
Jaclyn wanted to be able to recommend a product that was high quality, sustainable, beautiful and had a voice for the modern millennial. It was this search that made her realise the gap in the market and she set her sights on sharing this insider Hollywood makeup trick with so many more people by creating something she’s poured her heart & soul into.
LOGO, IDENTITY SYSTEM (TYPOGRAPHY, COLOuR, ILLUSTRATIONS, BRAND AESTHETIC), EMAIL CAMPAIGN DESIGN, PITCH DECK, POS DESIGN, PACKAGING COLLATERAL, CORE MESSAGING AND WEB BRANDING.
Working with Jaclyn Hnitko and her team, we were able to identify the brands’ core value’s, personality and purpose. The brand was shaped on the pretty in pink days of friendship, the escape of summer holidays and the ideal to dare to dream big. As millennials yearn to indulge in the nostalgia of the go-to 90’s beauty magazines, shared friendship diaries and polaroid memorabilia – making no apologies for this. From this, we gained a clear clarity of the brand messaging and aesthetic which resulted in a bold but carefree logo, type and colour palette. This made the journey of creating packaging, marketing collateral, social media, EDM’s more cohesive and unified and specific to the BROWKO brand
As the feel of the brand has a no-nonsense simplicity, it was important that when demonstrating to the audience how to use the product, that all of that was communicated effectively. Using as many mediums in both digital and print, to communicate this as often and in as many ways the BROWKO audience needed them to.
We used photographic snapshots of the product being utilised broken down into four key steps.
The inclusion of fun quirky illustrations would give a simple overview of what was needed to really get the best use of the product, the styling of the illustrations were created to also appeal directly to the intended audience.
The tool of video demonstration shot in the cool and fun vibe of the brand was created to be both informative and re-emphasise the feel and look of the brand.
I acknowledge the Traditional Owners of the land where I work and live. I pay my respects to Elders past, present and emerging. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.